Our Story

It started with football

Like most fans, it started early and it never let go. Saturday afternoons built around kick-off times. Checking the league table on a Monday morning even though it hadn't changed since Sunday night. The superstitions, the last-minute winners, the long trips home after a defeat that somehow still felt worth it.

Football has a way of taking over the parts of your brain that were supposed to be used for something sensible. For us, it took over completely.

…and a spreadsheet

The other obsession was data. A career spent in software and databases will do that to you — you stop seeing results and start seeing rows. It began innocently enough: a spreadsheet tracking form, goals scored, home and away splits. Then another sheet for head-to-head records. Then formulas. Then charts.

Somewhere between "this team never wins away on a Tuesday" and a hard drive full of historical results, a realisation landed: football is one of the most data-rich games on the planet, and most predictions are still made on gut feeling.

A hobby that got out of hand

So the spreadsheets became code. Evenings and weekends went into building a proper model: machine learning trained on years of results, team form, and match statistics. The first versions were humbling — it turns out football is gloriously difficult to predict, which is exactly why it's worth trying.

But the models kept improving. Friends started asking for the predictions before match day. Then friends of friends. What was meant to be a private experiment for one fan's curiosity was quietly turning into something people actually wanted to use.

From hobby project to the real thing

That's how Footy Analyser became what it is today: a proper platform, built on the same obsession that started it. The spreadsheet grew into a full machine learning pipeline that analyses millions of data points — team form, historical results, home advantage, and more — across the world's top leagues. The predictions that were once shared in a group chat are now delivered to a growing community of fans who want more than a hunch before kick-off.

It's still built by fans, though. Every feature starts with the same question the spreadsheet did: what would we want to know before the match?

What we believe

• Data beats guesswork. Form, history, and statistics tell you more than a pundit's hunch — so every prediction we make is built on evidence.
• Honesty about uncertainty. We give you probabilities, not promises. No model sees a 90th-minute deflection coming.
• Football comes first. The day the game stops being magic is the day the data stops being interesting. Fortunately, that day never comes.